Much of the Super Bowl pregame hype centered on Bears quarterback Jim McMahon. First, he was fined by the NFL during the playoffs for a violation of the league’s dress code, wearing a head band from Adidas. He then started to wear a head band where he hand-wrote “Rozelle”, after then-league commissioner Pete Rozelle.
McMahon suffered a strained glute as the result of a hit taken in the NFC Championship Game and flew his acupuncturist into New Orleans to get treatment. During practice four days before the Super Bowl, he wore a headband reading “Acupuncture”. During a Bears practice before the Super Bowl, McMahon mooned a helicopter that was hovering over the practice.
Another anecdote involving McMahon during the Super Bowl anticipation involved WDSU-TV reporting a quote attributed to McMahon, where he had allegedly referred to the women of New Orleans as “sluts” on a local morning sports talk show. This caused wide controversy among the women of New Orleans and McMahon began receiving calls from irate fans in his hotel. A groggy McMahon, who had not been able to sleep well because of all the calls he had gotten, was confronted by Mike Ditka later that morning and denied making the statement, saying he would not have even been awake to make the comment when he was said to have done so. He was supported in his claim by WLS reporter Les Grobstein, who was present when the alleged statements were made. WDSU would later retract the statement and make an on-air apology.